The sunscreen you can FEEL GOOD about.

Let's Face the Day Together

A Surfer, A Doctor, And A Builder, Sit Around A Campfire One Night.

"Create that which you wish to see in the world", and that's just what we did!

They say that the best ideas are born out of necessity and when a group of six adventure seeking, outdoor lovers found themselves dreaming of a sunscreen that they could 'feel good' about - they decided to take matters into their own hands and create the best feeling Australian sunscreen. It was around a campfire on a family surfing trip that three couples, including a doctor, a builder & a professional surfer, decided to stop dreaming, and start doing. After years of researching, developing, refining, and testing, We Are Feel Good Inc. was finally launched.

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From The Blog