When a bunch of active, adventure loving mates couldn't find a sunscreen that suited their active lifestyle their entrepreneurial spirit kicked in and they decided to develop their own. We wanted a product that actually looks and feels good at the same time. After endless meetings in the surf and passionate discussions over the camp fire, We Are Feel Good Inc. was born! We still try and mimic these original meeting places when we can, because it's what ignites our internal flame and fuels our passion. The truth is, we are pretty busy in our quest to keep delivering on this incredible brand that we have created and are so proud of. But, hey we always need to do some market research and product development!

Look out for us anywhere in the great outdoors...

The people that make us feel good

We've chosen our ambassadors to represent us because they reflect who we are.
Seriously good, very real and living a life they love!

Tom Carroll

2 x World Champion Surfer

Mark Richards

4 x World Champion Surfer

Griffin Colapinto

Professional Surfer

Sophie McCulloch

Professional Surfer

James Brown

Youth Athlete / Sprinter / Surf Lifesaving

Lizzie Welborn

Professional Surf Ironwoman

Kendrick Louis

Current Australian Ironman Champion

Robbie Bullen

Stand Up Paddle Athlete

Chloe Mackenzie


David Shoobridge

Australian Elite Dressage Rider (Equestrian)

Lisa Clayton

Health & Wellness Influencer

Brooke Turner

Health & Wellness Coach

Josh Doherty

Professional Surf Ironman