A surfer, a doctor and a builder sit around a campfire one night...

Some of the best ideas are born from passion. We Are Feel Good Inc. was a collaborative dream that emerged on a joint surfing holiday. We wanted a sunscreen that matched our active lifestyle. A sunscreen that we could rely on. A sunscreen that was not just any old sunscreen BUT a sunscreen that would become the World’s Best Sunscreen.

It took a few more years of dreaming, refining and travelling together before we took the plunge and decided to invest in our ideas.

Why we decided to go for it

Because we are passionate about living life outdoors.

Because we wanted a product we could TRUST and was Australian made with integrity.

Because we couldn’t find a broad spectrum sunscreen that actually felt good on our skin.

Because we really believed we could make an incredible product that really WORKS.

Because we really want to LIVE the life we love with peace of mind.

Because we needed a sunscreen our kids would USE!

The Team That Drives the Brand

Throw a surfer, a doctor and a builder together, add a designer, retailer and a content writer together, shake them around a bit and you have the Feel Good Inc. team. Whilst our professional backgrounds are diverse, the way we wish to live the life we love is similar. We are three families that believe in living life to it’s fullest. A life that lets us experience the world, packed with exploration, adventure and the outdoors. Born from friendship and ignited by a shared passion for a Feel Good Lifestyle, we are so excited to share our Feel Good products with the rest of the world.

Meet the team here.

So What's Inside the Bottle?

Well sunscreen right? But not just any sunscreen. We Are Feel Good Inc. sunscreens have been tried and tested to withstand the harshest environment. Australian made and owned.

Our sunscreens are PRESERVATIVE, PARABEN and PABA free (the stuff that can cause skin irritation and sting your eyes). We have also removed reef harming UV filters, OXYBENZONE and OCTINOXATE from our formulas so you can feel good about using them.

Our sunscreens are rich in emollients to hydrate and nourish your skin with added vitamin e and aloe vera, known for their antioxidant benefits. Our aim is to produce the world’s best sunscreen with the best possible ingredients to do the job. One that performs well in Australia's harshest environments and feels beautiful on the skin.

And YES, we are gluten free and love animals so we definitely do not test on them. Only ourselves!

Level of Coverage

Our sunscreen range offers a maximum rating of SFP 50+ which is what most experts recommend when exposed to the sun’s harmful rays. Up to 4 hours water resistant.

Usage Instructions

Apply liberally to all exposed areas 20 minutes before sun exposure. Reapply after swimming, towelling and excessive sweating.  Use as part of your daily skin care regime to help fight skin aging from the effects of the sun.