Our Story

"Create that which you wish to see in the world"  and that's just what we did!

They say that the best ideas are born out of necessity and when a group of six adventure seeking, outdoor lovers found themselves dreaming of a sunscreen that they could 'feel good' about - they decided to take matters into their own hands. It was around a campfire on a family surfing trip that three couples, including a doctor, a builder & a professional surfer, decided to stop dreaming, and start doing. After years of researching, developing, refining and testing.

We Are Feel Good Inc. was finally launched.

Why We #spreadthefeelgood

Because we believe life is all about feeling good. We wanted a product that our families could use and totally trust. We wanted to a product that was Australian made and 'got' our Aussie lifestyle.

Because no one likes that sticky post-sunscreen feel - we wanted a product that felt good on our skin from the moment it was applied till hours of beach fun later. Because when you feel good, you look good, and life is a whole lot sweeter. We believe in our products and we believe they speak for themselves.

So however you #spreadthefeelgood; we've got you covered. Literally

What's in the bottle?

Most of us slather on the sunscreen without a care in the world, never pausing to wonder what goes into this UV fighting lotion. We want to pull back the covers and let you in on our top formulation secrets - because a sunscreen that's good for you AND good for the planet is a tricky thing to create.

Your We Are Feel Good Inc product is Australian made and owned - tested to hold up in the toughest of climates. We are paraben, preservative and paba free (so no stinging eyes for you when you emerge from the water!). We wanted a product that was good for you and the planet, whilst nourishing and supporting good skin, so we added skin-loving ingredients to sweeten the deal. Our sunscreen is enriched with vitamin e and aloe vera, chosen for their antioxidation, hydration and nourishing properties.

Preserving our beautiful outdoors is non-negotiable - so our products oxybenzone and octinoxate free, which leaves our coral reefs a lot happier and healthier! Oh and we want our animal friends to feel good too, so all of our products are only tested on humans and are cruelty free.